Overview and Background
About the Book
In 2023, our book “Are Your Leads KILLING Your Business?” went to #1 in 10+ Categories on Amazon. This book examines how modern B2B companies are building systems that leverage data and technology to bring together Marketing, Sales, and Customer Success teams to successfully Attract more of the right prospects, Accelerate the best opportunities through the sales pipeline, and Activate existing clients for faster renewals, larger upsells, and more testimonials.
In planning our next book, we have been interviewing Founders, Investors, and Advisors to Boutique Professional Services and Early Stage B2B SaaS and Tech firms to illustrate stories and insights from their journey to growth. These interviews are shared through “The B2B Growth Blueprint” podcast. If you are a Founder, Investor, or Advisor to a similar company, please join us on the show!
About the Host & Author
Mark’s conversations with guests are approachable and conversational; never too rehearsed or boring. Mark’s style incorporates a lifetime of public speaking and storytelling to make his guests comfortable and to uncover enlightening stories from their experience.
Mark brings over 20 years of experience building revenue systems spanning Marketing, Sales, and Customer Success for Boutique Professional Services and B2B SaaS, and Tech Firms generating hundreds of millions of dollars in Revenue.
In 2017, AdAge Magazine named Mark a “Marketing Technology Trailblazer” placing him among the Top 25 leaders in the world at using data and technology for marketing.
Additionally, Mark’s conversations with guests are informed by the latest books and thought leadership on B2B Marketing and Sales, and the grounding of his MBA from the University of Southern California, Marshall School of Business.
About the Podcast
The B2B Growth Blueprint Podcast features Interviews with Founders, Investors, and Advisors working with Boutique Professional Services Firms and Early-Stage B2B SaaS and Tech firms who share the Systems and Processes that led to their initial success and scaling.
Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Investors, Advisors, as well as Marketers, Sales Leaders or Investors who want to take their B2B SaaS, Tech, or Professional Services firm to the next level of growth.
We focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks that never pay off, dumping money into ads that don't work, or drowning in unqualified leads.
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